La logística comercial y la competitividad de las MIPYMES del sector calzado deportivo en Tungurahua

Abstract

The main objective of this research project is to discover new marketing channels where MIPYMES can find the perfect way to get their products to national and international clients, investigating each of the factors involved in developing a new trend in sales. For this, order and logic will be used in the planning of ideas and sales plans. The MIPYMES of the sports footwear sector in the province of Tungurahua are an important factor for the development of the economy, they are the main factor for the generation of jobs, at present the trade is only made from direct sales, it is the one that is managing it the most, but it begins to have expo fairs that help meet new customers and also make their products known to be able to do business. The study was carried out at a total of 198 MIPYMES of Tungurahua province respectively, the shortcomings found in the commercialization of their products makes it possible for this research to be carried out, concluding and finding the desired results to improve its quality for sale and attraction to customers. We will propose commercial logistics strategies that will expand marketing channels for MIPYMES in the sports footwear sector in the province of Tungurahua, seeking to improve the competitiveness of each business in the sector to which it belongs.