Creación de una nueva línea de calzado antibacterial para damas aplicando tejidos autóctonos de Guano en la empresa OFÀHER de la provincia de Chimborazo

Abstract

Footwear company OFAHER, has been dedicated to the production and marketing of all types of footwear for ladies, men, boys, girls, for 10 years, during which time it has experienced the need for innovation in its production lines, with the purpose of the needs of the clients, taking into account the native culture of the Guano canton. For this reason, the present work of entrepreneurship has focused on a market study that helps to substantiate the need for the acquisition of antibacterial, weaving, weaving, native footwear by the clients of the canton Guano, in order to create a new footwear line that provides a quality product and can offer jobs for people in the locality to boost the economic sector. The data obtained through field research and the application of surveys to client customers indicate that there is a need to create a new production line that offers a novel and quality product for the client to let his imagination fly with regard to the elaboration of an antibacterial lady footwear with native tissue of the Guano canton, once the company is known by strategic means that help business success in the city. Thus, the proposal was separated from the study because the analysis of monetary units and the investment for the creation of the new line of women's shoes was carried out. The viability and feasibility of the project can be verified to know the profit according to several parameters for its implementation as: interest rates, inflation, IVA, income tax, etc., therefore, it is important to know the current market situation in which the venture can be developed and the elements that may affect its execution.