Creación de una empresa productora de harina proteica con frutas deshidratadas para niños de 4 a 10 años en el cantón Ambato

Abstract

The venture is aimed at creating a company that produces quinoa flour with dehydrated fruit for children, which contains high nutritional value and striking flavor to the palate. Quinoa and dehydrated fruit in a single presentation will be offered to contribute to healthy nutrition, providing a natural and quality product. The present undertaking is carried out because of the need of people to want to acquire natural and healthy products for children and not have these in the current market, Ecuador is a country rich in natural resources and this gives the initiative for the creation of new and innovative products. From the market study it was obtained that when manufacturing and commercializing quinoa flour with dehydrated fruit is feasible due to the acceptance and high demand that it demonstrates, units of 500 g will be elaborated that will be commercialized in the market with a competitive advantage in the absence of direct competition . The financial indicators show that the project is profitable for the investors and the time in which the investment will be recovered is within the normal parameters that are less than 5 years. The proposal is the creation of a company that produces a new and healthy product based on quinoa and dehydrated fruit for children that aims to cover a certain percentage of the unmet potential demand and progressively generate an impact and growth in the market.