Social media marketing como herramienta estratégica en el posicionamiento de marca en la rama de la confección

Abstract

The sector of the making is one of the economic factors inside Tungurahua, this county stands out for the variety of products elaborated however by the artisans that dedicate its life in activities of the textile sector, the micro business they have not been able to show its marks potentially and many of the managers have not been able to implement new technologies that are useful to achieve effectiveness in the business. The objective of the investigation is to adapt the correct use of the tools of the social stocking that you/they allow to the companies to show its products and to develop a mark that is interesting for the public, by means of the gathering of theoretical information that he/she helps to base the wanted object he/she settles down that the tools of the Social Stocking are technologies that are pertinent for the development of the communication. The methodology of the research was based on theoretical and empirical studies, whose results were validated and analyzed in statistical tests which allowed the validation. The public showed that it is willing to follow fan pages about brands and the most important and used social network is Facebook. On the other hand most of the entrepreneurs indicate that they do not use social networks, but consider the opportunity to venture into some. The proposal is based on the development of a communication plan in social networks for the company Andatex as a reference in the branch of clothing, within the plan establishes the appearance of the brand in a set of social networks which were established according to the results found by the public and the development of different commercial and social activities within the social pages.