Creación de zapatos regulables para personas de baja estatura de género masculino

Abstract

The company RIO-SHOES, is dedicated specifically to the manufacture and marketing of adjustable footwear for short-statured men of the male gender of the city of Ambato therefore it is important to make strategic accessions to be able to grow the company and product constantly in the market. The research aimed to establish and determine how viable is the production and marketing of adjustable footwear for men of short stature manufactured by the company, with the purpose of meeting the needs and requirements of people of short stature, making available the production and marketing of adjustable footwear offered to potential customers a totally different aesthetic before the society that observes them. As part of the development of this project, materials and methods were established in order to obtain the most information, for which a market study was carried out that accurately determined the potential target market to which the company will be directed. So for the project was the economically active population of Ambato, gender men, the investigation of a descriptive nature, so, we proceeded to apply a survey as a technique of data collection, which corroborated that, in a large percentage men are willing to acquire adjustable footwear. In addition, a market study, technical and financial study was determined to know in a technical way the feasibility of the project resulting in positive and comforting values that encourage absolute investment in this venture that will be marketed through social networks and will have vendors from door to door.