“Creación de la empresa BioQuinua productora y comercializadora de leche de quinua en la provincia de Tungurahua”

Abstract

The present project of entrepreneurship focuses on the creation of the company BioQuinua is dedicated to the production and marketing of Leitequinua, a drink made from a base of quinoa, this drink will be a substitute product to the cow's milk that is normally consumed in the country. It is for this reason that the present work of entrepreneurship is focused directly on the health care and nutrition of young people, through the consumption of this drink young people will have a better lifestyle and receive. The results of research in the application of surveys have given very encouraging results for the creation of BioQuinua and demonstrate that the company has a great acceptance in the market not only for its cost but also for the nutritional quality that it contributes in the health Consumption Quinoa In addition, thanks to research on the size of the company, the size and presentation of the product, the place of expenditure and the information collect valuable information for the formulation of strategies. Thanks to this research, it was decided to launch the entrepreneurship project through the creation of the BioQuinua company focused on health care and nutrition that allows a significant percentage of potential unsatisfied demand to be met and creates a high impact on the market to grow and diversify within zone three and then expand in the country with the creation of several products based on quinoa.