Creación de una empresa de asesoría de imagen corporativa para empresas en la provincia de Tungurahua

Abstract

The corporate image in companies is one of the most important strategic components that support organizational growth as they are responsible for making the public understand who they are, what they are engaged in and in the differentiation of competition. In this way in the market it will be recognized at the local, national or international level by establishing links between the company and the clients. The purpose of study is the creation of a corporate image consulting company in the canton of Ambato province of Tungurahua is aimed at companies because there is little positioning, weak business growth and inadequate staff training. The methodology that was used in the market study to obtain the necessary information was the survey, with a population of 2120 companies and the application of 325 surveys to the different companies of the canton, where a positive potential demand was determined unsatisfied, because Companies do not have an adequate corporate image, appropriate business infrastructure, correct personal image of employees, in addition to rules and policies of the organization. The financial study determined the feasibility and viability of the creation of the company`s Imagu Corp that will offer the corporate image advisory service for companies, applying financial indicators with optimistic results among which highlight the NPV with a value of $205.314,67. Also an IRR of 48.27% and finally with the period of recovery of the investment of 2 year with 11 months and 12 days.