Creación de un nuevo producto alfombras decorativas de trapitos ecológicos para la empresa Creaciones VICALEJ, en la ciudad de Ambato, provincia de Tungurahua

Abstract

Creations VICALEJ is a family enterprise, started to work 5 years ago, in the city of Ambato, thanks to the entrepreneurial idea of Mrs. Rosaura, who together with her children and husband, day after day, looks for new ideas of design in garments, with the purpose of being able to compete in the market and to stand, and in this way to generate sources of work for its people. The company is engaged in the production and marketing of sportswear. In its beginnings it only manufactured heaters for ladies and gentlemen. Currently the company has an extensive inventory of products, the lines it handles are warmers, sports, shorts, ladies divers, gentlemen, girls and boys. The present work is based on creating a new line of ecological products in order to be inserted in the global chains of value, knowing that only an innovative scheme will provide them with greater capacities and possibilities to materialize processes of economic growth. Once the surveys were carried out, it was possible to observe the assessment made by potential consumers who are knowledgeable about organic products, showing preference for handmade products based on residues, although they consider that the supply is low. Therefore, the company will focus on presenting a quality product to the market, with exclusive designs and at affordable prices. Therefore, the results obtained in the research led to the development of the market study, the technical study, the organizational study and the financial study, with the objective of knowing the feasibility and viability of the creation of the new ecological product. Once analyzed each chapter found positive results, the same ones allowed to make the decision to start the entrepreneurship project.