“Creación de un producto natural a base de harina de trigo y cebada que ayude a mejorar a la nutrición de niños en la Empresa Mascorona en la ciudad de Ambato”

Abstract

The company "Mascorona" has been dedicated to the production and commercialization of products such as flours, cereals and dry grains, during 30 years, during which time it has undergone the phases of introduction, stage of growth, growth of product lines, Both it is indispensable to take strategic actions to successfully launch the product in the market. The present work is focused on the elaboration of a supplement based on barley and wheat flour with panela and chocolate, it will help the nutrition of the children at a low cost and also the company gains market, by the new line of Products establishing strategies to increase sales for both the company and distributors who market this product. The data presented by the present research gives us results that the product can be launched to the market and obtain ease of income from the customers, while it is shown successfully to the market also there is the economic benefit that the company intends to have Company in the short term. A The nutritional supplement is a 100% natural product that provides a vitamin and food for Ecuadorian families, is made from flours that provide nutrients to help the full development of the body, this product will get a high demand as the first Natural supplement without chemical base. The methodology used was focused on a market, organizational and financial study that allowed to determine the feasibility of the project and the benefits that will be granted to the company.