Creación de una Empresa Productora de Multivitamínicos Proteicos, a base de granos andinos, dirigido a deportistas de alto rendimiento, en la provincia de Tungurahua en el cantón Ambato, en el período Octubre 2016 - Marzo 2017

Abstract

The creation of a Company producing multivitamins, based on andean grains in Ambato canton, is aimed at high performance athletes in the province of Tungurahua. In order to cover the need that is exists in the market, with an innovative and above all natural product that will help athletes to maintain a good physical condition of their body and without chemicals that the health of people. At presents there are many people who take care of their physical shape and want to look good, for this reason has seen this need to put on the market this product, which is not only novel but very natural, elaborating mainly with very nutritious grains that contribute a large amount of protein to our body and thus maintain the good physical. The methodology that was used in the market study was a questionnaire of the questions, which were addressed to high-performance athlete, they were very helpful in raising information on demand, competitor, place and promotion prices. These were validated through the Delphi method. In this way it has been decided that the creation of a company producing multivitamins proteic, based on andean grains in Ambato canton, which is aimed at high performance athletes in the province of Tungurahua. It will be a very profitable business idea for the city, if will already cover the niche market that exists in the middle, also contributing with employed, to the productive matrix of the country, with the initiative Ecuador first.