Creación de la Nueva Línea de Calzado Urbano para hombre con el Sistema Strobel en la Empresa “Calzado Berona’s”, de la Ciudad de Ambato

Abstract

The Footwear Company Berona's originates in the year of 1986, with the idea of its creator Mrs. Rosa Barona to create a shoe store in the center of the city to meet the demand for footwear that existed at that time. At the present time is dedicated to the production and marketing of footwear for lady and gentleman, being its main production material leather. The present draft undertaking was carried out with the aim of increasing the annual income of the company, reducing the costs of production, optimizing times in the output of footwear, resources, and raw materials, these aspects are constantly related to the comfort and the quality of the shoes. Once the project is undertaking, it can be deduced that information is carried out using the technique of the survey, it is possible to identify the people who will be willing to buy the product which is referred to as a demand of the project, in addition to indicators were used to present and future evaluation to determine the feasibility of the project. With this project we want to propose a new process to produce footwear through the Strobel where the benefit will be a footwear more comfortable to use, flexible and light when walking, made with current designs to meet the needs of the most demanding consumers, it is for this reason that will acquire better quality products.