El Social Media Marketing y la comunicación efectiva de la Cámara de Industrias de Tungurahua

Abstract

The Chamber of Industries of Tungurahua is a trade association, nonprofit, which serves as representing its affiliated companies, training, mediation and arbitration, also has Technical Secretariat which allows for local, regional and national economic information, sectoral, project studies, among others; also in its main facilities (Av. Galo Vela S / N and Pathway Picaihua) has Auditorium, Business and Exhibition Center Ambato important CEA. The Chamber of Industries of Tungurahua to be a major union in the industrial and commercial sector in the province, you must maintain excellent communication about their services and actions for the benefit of its members and of the province. The objective of this research is to study the use of different digital media to plan and get a change in the way of broadcasting information and achieve effective communication which allows greater satisfaction in their partners. Through this research it has been possible to obtain precise data that clearly indicate some dissatisfaction with not as timely information that comes to the partners, and on the other hand, one can notice the interest of the partners in the implementation, planning and use of digital media to improve communication. For this, the proposal resulting from research aimed at creating a Social Media Marketing Plan aimed at members of the Chamber of Industries of Tungurahua, seeking to improve communication with partners and the offline and online reputation of the organization that faithfully they are affiliated.