El Marketing relacional y su incidencia en la Imagen corporativa de Agroindustrial Limache Agrolimache S.A. de la provincia de Cotopaxi

Abstract

Limache Agrolimache the Agroindustrial SA is engaged in the production and marketing of cut roses for domestic consumption and for export, the same that has been in business 15 years of experience in the flower sector during this time the company has had its introduction stage and today is growing but has found it necessary to analyze their customers and improving their corporate image.

Therefore this research to Limache Agrolimache Agroindustrial SA It is focused on the analysis of enterprise environments both external and internal, in order to establish relationship marketing strategies that help to improve their internal and external image.

The result of this research was performed at Limache Agrolimache customers Agroindustrial SA was the company needs to have a corporate image that will help identify it and an analysis of the customer base so you can have better a better profitability.

Thus the proposed Agroindustrial Limache Agrolimache SA is aimed at the development and implementation of a corporate identity manual and categorizing customers through strategies of RFM and MGM which will help the company to be known through most visited social networks for people in today's world and better management of its customer base.