"Estrategias de Marketing Directo para el posicionamiento de la empresa WELDEC en la ciudad de Ambato"

Abstract

The Company WELDEC is dedicated to providing training services in welding, is a new company on the market two years after the entry into operation today is in the growth phase, so it is necessary to implement strategies to maintain and successfully improve service training. It is for this reason that the present research project has focused on an analysis of internal and external business environment in order to implement direct marketing strategies to position themselves in the minds of customers and therefore allows increasing sales and generate higher returns for their services. The data produced by field research applied to customers of the company show that it is important to correct issues that have not made it possible for the company to be known in the city of Ambato, and it is necessary that their recommendations from this project are met research. Thus, the proposal is aimed at implementing forms of direct marketing such as: Tele marketing, e-mailing, mailing and marketing Quisco. All these marketing strategies contain different business activity in order to position themselves in the customer's mind and cover business owner expectation of WELDEC.