Estrategias de comercialización, y su incidencia en la competitividad de la empresa de calzado GAMO´S, de la ciudad de Ambato.

Abstract

This project of thesis has like theme of study the strategy of marketing and her incidence in the competitive of the GAMO’S Company of Footwear, for to employ all technics and process necessary for take a solution to troubles in the company. In nowadays inside of the competitive market, the use of strategy of marketing is an important point that let the company in the good position the marketed of shoes. The definition of the strategy is responsibility of the administration team, that help define the entity to improve their competitiveness and also your profitability, for secure the economic growth and the long permanence in the market.