El Marketing online y su relación con la captación de Clientes de la empresa Almudena de la ciudad de Ambato, provincia de Tungurahua.

Abstract

Almudena Company started its activities in the city of Salcedo under the name events, in 2007 and currently its parent is in the city of Ambato, mainly offers rental facilities for events and shows from: Awnings of different measures and models, tables, linens, chairs with pads, space heaters, decorative fabrics, linens comfortable color, dance, decks, walkways, dishes, glassware, silverware, arts scene, structure for shows. The Internet is changing and Marketing in Ecuador has evolved even in the area of Internet marketing is for this reason that many advertising companies are already trying to include in their campaigns and market research to online marketing or e- marketing. By the results of surveys of internal and external customers Almudena Company, this should be determined using promotional strategies as the main tool to Online Marketing, to publicize more effectively services or rental of household implements events offer also considering including these new advertising promotions and discounts to attract more customers. The proposal embodied in the development of marketing strategies Online, the which will help to strengthen the corporate image of the company in the market, as these are focused on generating information attraction, retention and recommendation by appropriate selection of websites and social networks.