La incidencia del Marketing social en la dotación de Servicios de agua potable de la Empresa Pública de Agua Potable y Alcantarillado de Ambato (EP-EMAPA-A).

Abstract

The social marketing services company Drinking Water Municipal Public Company of Water and Sewage of Ambato (EP-EMAPA-A) is given by applying marketing techniques to increase the adoption of ideas and causes high consensus. Specialists in social marketing provoke positive change through incentives, facilitating or promotions. In the city of Ambato the different companies that are responsible for water sanitation citizens to provide water to live, but do not perform the actions in the most appropriate way given lower quality water that eventually brings health consequences people, all of this is because of not using advanced biotechnology. Companies and public sector obligations must comply with the standards currently established. The municipality has created works for society these are not enough because it does not get adequate supply of quality water to the most remote sections of society to be a key factor social responsibility. Source placing the lack of a plan to create awareness among workers engaged in pure water filtration and social responsibility.