El Marketing viral y su incidencia en el Posicionamiento en el mercado de la Importadora Cruz Vivas de la ciudad de Ambato.

Abstract

The company Importadora Cruz Vivas was founded in 2008 to market and distribute technological vehicle spare parts, the same devices so with technology used to build intelligent buildings, is a company where the cornerstone is Cruz Vivas family are the same as their managers experience, based on their knowledge are concerned about the welfare of the society, the country's development and growth of the company. Develop strong and lasting relationships with its customers through the good image and product quality for better recognition in the market and in this way to have company at the top in the labor market, responsible and efficient when marketing their products . The importing Cruz Vivas in 2008 expands its network marketing smart devices which are used in buildings, gradually consolidating market. Thus it becomes one of the companies to import this type of smart devices in the city. To achieve greater market share was emphasized implementing a viral marketing plan, which allows a high degree of market positioning of the importing Cruz Vivas improving the service offered and enabling customers to meet their needs, it is vital to achieve the importing position your image in the current market the strategy of viral marketing.