Estrategias de merchandising y su incidencia en la captación de Clientes en la empresa Agecomp System.

Abstract

Agecomp System Company dedicated to the marketing of computer equipment including desktops, laptops, printers and related supplies stand, its business has been doing since 2009, during this time has acquired great experience, but the increasing competition has made each time the turnover rate of its products decreases, which is why we are seeking to create a competitive advantage over competitors within your industry. Therefore came the need for an internal and external analysis of the company to know what factors cause the reduction in the rate of rotation of items, by the results obtained can establish strategies to attract new customers to increase are the sales. Research conducted by external clients it was noted that it is necessary to make a readjustment display products. So we proceeded to develop merchandising strategies that help optimize the physical space available at the point of sale, by appropriate location of furniture to enhance the presentation of products, to stimulate buying them. Also an approach is made in advertising to reach the minds of customers and consumers, as well as in the service and attention to customers is an important factor to achieve effective satisfaction.