Plan de marketing y volumen de las Ventas de la empresa Megaprofer de la ciudad de Ambato.

Abstract

MegaProfer SA is a company dedicated to the distribution of hardware products of high quality, is aimed at the hardware sector. According to this research field it is important to continue exploiting business opportunities and competitive advantages associated with it that lead to the strengthening of the company, increasing sales volume, which will allow better face the challenges and meet proposed the needs of their customers better than the competition. Marketing plan is considered by experts as a document of written work detailing specific marketing efforts targeted to specific objectives within the framework of a given market environment. In the Ecuadorian market, customers are so limited as time and money, and success is only safe when planning is aimed at satisfying those valuable customers and clients. Effective use of resources is as important as their efficient use. This tool provides a framework for drawing or sketch customer oriented to ensure successful trading strategies. The marketing plan takes time and effort but the results make the investment worth it. Its concepts are simple and universally applied. Both the CEO of a multinational as the self-employed entrepreneur may also benefit from the application of the discipline of customer-oriented planning.