Inbound Marketing y su incidencia en el Posicionamiento de la marca Great Wall de Ambacar Cía. Ltda. de la ciudad de Ambato.

Abstract

Great Wall Motors brand is represented in Ecuador by Ambacar, a company that has a history of nearly half a century in the automotive and transportation sector. This has revealed the behavior of the products offered by BYD Auto and builds a close relationship with the factory, thereby improving the start of the activities of this brand in Ecuador. The reason for implementing strategies of Inbound Marketing, is because it’s necessary to create a channel to attract customers at its own and not dependent on external platforms, representing himself as an asset to the company because as you put into it, it’s able to increase the number of people who come to our site and they become leads and customers. From the data obtained from customers in twenty-seven percent rate the results of the efforts of advertising and promotion of the company as bad, it is clear that advertising can influence customers, while being informed, the company is placed at an advantage over the competition. The proposal on the development of Inbound Marketing strategies allows the company to create a channel to attract customers at its own and not depend on external platforms, which it could increase the number of customers.