El Marketing relacional y el Mejoramiento del servicio de la empresa J.C. Distribuciones de la ciudad de Ambato provincia de Tungurahua.

Abstract

The company J.C DISTRIBUTIONS of Ambato's city, who devotes herself to the distribution and commercialization of the line for the home since they are the brands: Umco, Pike, Cristar, King, Gem; with products as: tables, chairs, organizers, masseters, toys, plates of ceramics, glasses of glass, glasses of plastic and kitchen furniture, more than 20 years in the city. The present work of investigation has focused in realizing a rigorous study on the relational marketing and the improvement of the service, it is necessary to stress that any company or I negotiate the principal aim is established in supporting good personal relations with the clients, satisfying his needs to the moment of the purchase or presentation of some service then to obtain of the client loyalty towards the company. The results obtained in the surveys, detail the level of satisfaction of the clients towards the company J.C DIDTRIBUCIONES, results that took us to the design of strategies of relational marketing that it allows to identify, to attract, to retain, and to recover clients lost in order to establish a relation of mutual benefit that guarantees his loyalty with the full satisfaction of the client and profitability for the company. To remedy the problems of the company we have applied an offer which has been a Marketing plan, later we realize an action plan which we realize the strategies to achieve a satisfaction to the client.