Plan de negocios para la creación de una planta procesadora de yogur aflanado enriquecido con omega 3 en el cantón Ambato

Abstract

This business plan is carried out in order to know if the implementation of an omega 3-enriched aflanado yogurt processing plant in the Ambato canton, on Tungurahua province it is feasible and viable through the application of market, organizational, technical and financial studies. This project seeks to provide to provide the consumer with a product that incorporates nutritional and functional characteristics that contribute to the well-being of potential customers. Through a market study, the consumer profile, habits and trends of consumption were known consumption, obtaining a positive reception of the product. The application of so-called 4P's was also proposed, with the intention of satisfying the public, selling more and achieving the goals proposed by the microenterprise. Through the organizational study the company Galacteos, designed of the comercial brand that was Yogurt Della Vita, organizational structure with its respective responsibilities, mission, vision, values and policies under which the microenterprise will act. Through the technical study, the location of the processing plant of aflanado yogurt was established, the operational capacity that is 750 units per day, in addition to the formulation most accepted by the consumer, inputs and machinery necessary for production and how these teams will be located throughout a plant layout. Finally, an economic analysis was carried out in a period of 5 years through the application of financial indicators such as VAN, TIR, PRI, ROI and Break-Even point, which indicated the feasibility of carrying out this project.