La gestión pública y la sustentabilidad de los negocios turísticos

Abstract

Local governments present weaknesses in their management, due to the lack of awareness about the importance of implementing sustainability strategies. The objective of the study is to determine the influence of public management on the sustainability of the tourism businesses of lodging and transportation in Baños de Agua Santa canton. The methodology has a quantitative, non-experimental, and correlational approach. The study sample consisted of ninety-six managers of lodging and tourism transportation establishments, to whom a survey validated with Cronbach's Alpha with a value of 0.874 was applied and experts in the field. It is necessary to mention the participation of the Department of Tourism of the Municipality of Baños de Agua Santa in the structuring of the instrument through which it was possible to collect the information. The results show that a high percentage of businesses are not involved in the design and implementation of sustainable tourism development plans and projects; 56.3% answered that there is almost never a continuous strategic interaction between the public sector and tourism businesses. Half of the business representatives responded that the frequency of stimulation of business participation in the design of tourism investment projects and strategies is limited. The dimensions of planning coordination, quality and policies of tourism services, tourism information and promotion and finally present statistical means from 1.6458 to 2.4792. There is a significant relationship between the variables that favor the verification of hypothesis H1: "Public management DOES have an impact on the sustainability of the tourism businesses of lodging and transportation in the Baños de Agua Santa city". It is concluded that there are deficiencies in the implementation of public management aimed at sustainable tourism. The results obtained seek to contribute significantly to the strengthening of public management in tourism, as well as the sustainable development of tourism accommodation and transportation businesses in Baños de Agua Santa city.