La comunicación visual como herramienta de apoyo para concientizar y disminuir los índices de delincuencia en la ciudad de Ambato

Abstract

The main objective of this integrative project is to develop visual material against crime in the city of Ambato. This project aims to improve the quality of life and provide security and peace to the inhabitants. To carry out the research of the project, it was necessary to collect bibliographic data from books or other sources, to test the effectiveness of said information it was necessary to carry out interviews and surveys. A mixed approach between qualitative and quantitative was used, since the characteristics of these two approaches will allow us to obtain relevant data for the development of the proposal. In this way, due to the data obtained, the creation of visual material is relevant in order to reduce and raise awareness among the population of the city of Ambato aboutcrime.