Diseñar el modelo estratégico de la empresa Extreme proveedores de internet de la ciudad de Ambato determinando las oportunidades y amenazas para el periodo 2022- 2023

Abstract

A comprehensive strategic model is very useful for defining objectives, identifying the drivers of results, allocating available resources to the most influential topics, and facilitating change management and decision-making in periods of change. Therefore, the objective of this research was to design the strategic model of the company Extreme Internet providers in the city of Ambato. As a problem, it is denoted that the company handles its strategic analysis empirically, since they do not have adequate management for the collection of information that allows the definition of the current situation. In addition, a strategic model is not proposed to establish its strengths, weaknesses, opportunities and threats, which, consequently, generates an uncertain level of competitiveness by not knowing how to plan its administrative activities. As a methodological framework, being a descriptive study, it used a survey as an information collection instrument, which had a Cronbach's Alpha reliability coefficient value of 0.88 and was subjected to a validity analysis by experts. The sample consisted of 384 people who represent the economically active population of the province of Tungurahua and to whom the instrument was applied. As results, the current situation of the Extreme company was evidenced, where it is characterized that the majority of the clients are young adults and prefer its services. In addition, the reasons for preference for the company affect the levels of customer satisfaction. Thus, a strategic plan was proposed that covers the current needs of the Extreme company, which has seven steps. Among the conclusions, it is noted that a strategic model supports business management and planning of objectives aligned with the mission and vision of the company, generating a higher level of competitiveness in the market.