Análisis de factibilidad de la implementación de una empresa de alimentos orgánicos semi procesados con valor agregado en el cantón Pujilí

Abstract

This project was carried out for the development of a semi-processed organic food company with added value in the Pujilí canton, Cotopaxi province. The project analyzed the viability of the market, organizational structure and financial structure. As the main result of the market study, the demand for the product was evaluated, where it has a great reception by the population aged 25 to 45, obtaining a purchase intention of 90.6 percent of the surveyed population. In the organizational analysis, the positions that will manage the company were detailed, each one with its functions already designated and the mission, clear vision, so that the company can function in an ideal manner; In addition, the analysis of the best location for the plant, design of facilities, divided areas and business logo was carried out. The economic study confirmed the viability of the project, obtaining a NPV of USD 88,080.87, which is a promising scenario for the company, in relation to the IRR, a percentage of 44.28 percent was obtained and a recovery period of the initial investment in 14 months of operation of the company cost-benefit ratio and break-even point being its positive values. Therefore, the proposed undertaking is an excellent investment opportunity generating a great positive social, economic and environmental impact.