La Publicidad como eje de la concientización en calidad de los procesos del sector de la industria gráfica de Ambato

Abstract

This research project proposes advertising as an axis of awareness in the graphic industries sector, in order to strengthen the quality of the graphic sector and establish a source of information in designers, agencies and printing centers in the Ambato canton, in addition to issuing conclusions and recommendations as a contribution to raise awareness regarding quality processes in the printing industry and these improve based on international standards. Marking a differentiation with these regulations raises a growth in the graphic industry, the research is carried out with a study of cases to certain participants which will allow a more specific data collection, in addition to the characteristics in their preferences mainly to recognize valuable aspects in the graphic industry and determine suitable advertising strategies.