La publicidad y la contaminación por uso de bolsas plásticas en la ciudad de Ambato

Abstract

Advertising and its persuasive character focused on social issues has been used to develop only an attractive brand image for consumers. Over the years, campaigns have been established with the purpose of raising awareness in society about problems that, whether due to the complexity or the time that has been established in the foundations of the culture, it is complex to address them and, much more, recognize how they intervene in their solution. Throughout this investigation the effectiveness of some efforts that have sought to change certain attitudes in the consumer is analyzed by methodological tools. It is known that the incorrect use of disposable plastic waste around the world poses a considerable threat to the environment, through this study a series of variables have been determined that point to a more specific picture on how plastic bag contamination develops in Ambato; likewise, it has allowed establishing guidelines to develop a methodology that works as a guideline for those who are interested in carrying out awareness actions with a greater degree of effectiveness and can use guidelines that provide persuasive communication actions aimed successfully at changing attitudes for generation of a conscious society made up especially of ecological consumers.