El Brand Sense en el posicionamiento de marca, Ambato 2018

Abstract

The human being in his day to day is surrounded by sensory experiences with his environment, generating emotional links with everything around him, either positively or negatively. It is there that the brand must persuade and be effective when in contact with the consumer generating unique moments obtaining positive experiences; but few are the brands that today care about connecting with people and knowing their behavior before the different stimuli they receive from outside. The research has focused on the use of emotions through the senses, the main reason will be an experiment based on sensory experience, which consists of the approach of the client to the brand through stimuli in vision, hearing and Kinesthesia which will generate results that will be taken into account the development of advertising strategies.