Desarrollo de material audiovisual 360º de la empresa “TRANCE” como estrategia de promoción en el sector empresarial de la ciudad de Ambato

Abstract

The present theme is presented since nowadays the enterprises of the Ambato canton have not implemented advertising activities with 360° audiovisual materials, it’s founded in the need to make its benefits known, with the purpose of promoting the enterprise growth. For which strategies are created based on offering the latest technological advances existing in the market such as the use of 360° audiovisual material, new and sophisticated tools in the market, which have been used by big brands and digital and social media like Facebook and Youtube. Biographical, field, descriptive and exploratory investigation methodology is being used, 30 enterprises executives from Ambato canton were interviewed, selecting in a specific way the top 10 in each business sector, prioritizing according to their economical incomes, those who know the 360° audiovisual material, big and medium enterprises use digital media and social media more often, which constitutes the market niche, that’s why it’s feasible for them to pot for investing in this kind of advertising resources, small enterprises are not very interested, because they prefer direct and traditional advertising. For this reason the implementation of promotion strategies with 360° audiovisual material for the enterprise “TRANCE” is proposed, for which the structure, mission, vision, enterprise objectives and strategies will be designed.