Benchmarking y su impacto en la competitividad del sector comercial automotriz

Abstract

The automotive commercial sector is one of the main sources of income in the Ecuadorian economy. The research analyzed the dealers that offer new and used vehicles, of which there have been low sales in recent years and therefore a low competitiveness in the sector. It is for this reason that the present research project has focused on carrying out an extensive analysis of the competitiveness of the concessionaires in the sector, as well as the success factors that contribute to the completion of the Benchmarking process to increase competitiveness in the sector. the sector. The results obtained through a prospective analysis of qualitative data; likewise, the quantitative results analyzed in two phases: non-parametric and factorial; They concluded that the concessionaires analyzed do not apply benchmarking models, therefore a standard model has been developed for the application, control and monitoring of benchmarking in each automotive company. As an alternative to contribute to business logistics, we propose the application of a Benchmarking model as a tool for continuous improvement, developed through success factors obtained at the end of the investigation.