El inbound marketing para el sector de producción de guantes de caucho de la provincia de Tungurahua

Abstract

The company INDECAUCHO is dedicated for many years to the manufacture and commercialization of rubber gloves for the industry, represented with the brand "MASTER BRILL" very recognized in the market, achieving a representative organizational growth, however in the last years it has experienced a decrease in sales in the commercial area of the city of Ambato. For this reason, this research focuses on analyzing the techniques of INBOUND Marketing, seeking to establish the most appropriate to be applied in the INDECAUCHO Company, to achieve boost sales in the city of Ambato, and to attract new markets and increase its customer base. . The data obtained in the investigation allowed to establish that the company urgently needs the use of new technologies as a support to increase its sales not only in the city of Ambato, but also in the rest of the country, as it is clear that these have become important commercial for the commercial development of companies. In this way, the application of the same Inbound Marketing techniques is established as a solution proposal, which, when combined, allowed achieving the objectives set in the research, since the use of digital channels such as the Internet, web pages, social networks, and blogs, it was possible to reach customers directly and forcefully by encouraging them to purchase "MASTER BRILL" products, thus benefiting the company's economic area, strengthening its financial bases, and stabilizing its sales in Tungurahua province.