Creación de una nueva línea de calzado tipo trekking en la empresa LEBEL del Cantón Cevallos

Abstract

This entrepreneurial work consists of determining the feasibility of creating a new line of footwear type Trekking in footwear company "LEBEL", in order to provide a quality product and innovation. That is why the present project is based on a projection for the annual income in the company, reducing costs, optimizing the resources and the time of the purchase of the footwear, these elements are related to products that contain added value to satisfy needs. The market study carried out in the Cevallos Canton for inhabitants aged 15 to 49 years, the sample was first determined, applying 360 surveys to the population to determine the demand for trekking shoes. The results achieved show a potential demand of 5681 people.In relation to the financial study, the results of a NPV were obtained with a value of $ 47608.98, its benefit ratio of $ 1.37, in the same way an IRR of 25.09% which is greater than 0 and the TMAR of the project and with a time of recovery of the investment of 2 years, 1 month and 2 days, that is, it is within the acceptable parameters that are less than 5 years, in which it was determined that the project is feasible. With this study it was possible to determine the feasibility of the project, being a good investment alternative that has an assured market, the same one that will contribute with the employment.