Los mensajes publicados en la Red Social Facebook del GAD Municipalidad de Ambato y la percepción de los usuarios en el Cantón Ambato

Abstract

The present investigation allows an analysis about reality, it involves disseminating information of a public entity through social networking sites; the use of Facebook, It has a great acceptance by citizens and public and private entities alike that look at this website as a means of communication more personal and quick; In addition, your application is free, easy to use, allows you to upload videos, photos, text, comment, share information with a friendships, like to give information of interest to the person; tools that provide only digital portals. On the other hand, the accelerated growth of the phenomenon of digital social networks, they originated the need to confirm the perception that citizens have to posts in the fanpage of Facebook of the “Gobierno Autónomo Descentralizado Municipalidad de Ambato” (GADMA), public institution belonging to the province of Tungurahua, Ecuador; at the sometimes this research proposes to design a Protocol of Action to the demands of the users of Facebook from the GADMA, due to that the research shows a need to implement a procedure to answer almost immediate and effective way the different requests of users.