Impacto del big data en la gestión de ventas del sector textil en el Cantón Ambato

Abstract

The company Polo Sport is dedicated to the manufacture of clothes for 8 years, in which has had a progress and increase in the volume of sales, database which is essential the study of technological tools for the proper use in terms of generation of sales. The objective of this research project is to analyze the impact of Big Data on the sales management of the textile sector in the Ambato canton, thus helping to promote and use new technological tools in the sales area, as well as the lack of knowledge about the multiple advantages of technological tools and inadequate decision making regarding sales. The data thrown by applied research to managers and owners of textile industries, indicate that the new technological tools are important to have a greater precision in terms of statistics, providing speed and safety, which will help them to have a productive performance based on sales. Thus the resulting proposal shows a final product, compare platforms that fit the reality of textile companies and focus on a standard for managers to determine the best.