La relación entre la aplicación de los principios de la comunicación interna y el rol del comunicador social con los públicos internos del Gobierno Autónomo descentralizado de la Parroquia Ambatillo de la ciudad de Ambato

Abstract

In a company everything communicates and this is one of the reasons why it is safe to say that there are no companies without internal communication. The lack of spaces for communication management in the GAD of the Ambatillo parish hinders the growth of projects and therefore also that of people. The lack of Dircom (Direction in Communication) makes it impossible to use new and correct communication strategies, this limits the communication between the internal publics (middle managers, managers) is fast, simple and fluid. Using internal communication as a strategic tool to achieve the goal pursued by the organization, is communication specifically aimed at the internal audience, the staff of a company, all its members and that arises in order to generate a productive, harmonious and participatory. For this tool to be useful, it must be carried out by a professional who understands the needs of an organization and thus effectively guide the current administration of the GAD of Ambatillo Parish, for this reason the communication professional has the role of developing Comprehensive strategies and detect problems in communication between the members of the organization and between the different levels of command.