Plan de negocios para la generación de productos a base de tomate de árbol

Abstract

Patate canton is considered one of the most important fruit sectors of the province, due to its productive land that is suitable for agriculture. The present project studies the commercial, technical, organizational and economic - financial feasibility for the creation of a company that generates products based on tree tomato, in this case jam. The existing problems are the limited production processes based on tree tomato in Patate, where the fruit is sold fresh and not processed in the different products that can be offered. The product that is going to be delivered to the public is homemade jam made from tree tomato that will be distributed throughout the province of Tungurahua. This new company with an unknown product is feasible and profitable, which provides benefits that will help the company, the socio-economic and agricultural development of Patate. The actual study has shown us that the project has a cost - benefit ratio of $ 2.49, with a NPV of $ 138630.99, an IRR of 44.53%, a PRI of 4 months with 1 day. The present study was able to determine that there is an acceptable demand in the province of Tungurahua, where the preparation of homemade marmalade based on tree tomato will be viable and desirable by the target public.