El modelo de las 5 c´s y el posicionamiento de empresas de venta de cosméticos en la ciudad de Ambato

Abstract

The companies cosmetics in the Ambato city, which marketed several lines of cosmetic products that are aimed at the female population, who in greater numbers visit these establishments to purchase different products to improve their aesthetic or personal care and hygiene. The positioning of the companies and their brands is important to the business development to establish better customer satisfaction, for this to happen, it is necessary to evaluate the organizational activity, based on the model of the 5 C's that involves more factors of the marketing system of products of cosmetology. The results achieved is a notable acceptance of the product by the market to which it is directed, in addition, that based on the financial study could prove quite attractive figures that make viable the manufacture and marketing of the product. Thus the proposal resulting from the research directed strategies based on the model of the 5 C's allows the marketing to position the companies is much more effective by involving factors such as: the company, competitive context, customers, and partners, for when the challenge is to link the same to position the company.