Modelo de negocio para producción de lácteos (queso fresco), Toacaso, Latacunga – Ecuador

Abstract

Toacaso Dairy is a company that is dedicated to the elaboration and commercialization of fresh cheese, the same one is located in the Parish Toacaso, Rasuyacu Chiguanto to 20 meters of the main way of the Canton Sigchos of the Province of Cotopaxi. This project aims to take advantage of the raw material in the area for the production of a dairy product, because dairy farmers exclusively sell the raw material that generates losses due to overproduction of milk and low prices. Which do not cover the costs of milk production. The market study analyzes the supply and demand, applying the method of data collection, here also is done in price analysis with the projection of inflation rate and marketing strategies. Subsequently a detailed study of the technical study, organizational study and finally the financial economic study, all these studies are important to know the feasibility of the enterprise It should be emphasized that the company will be profitable since the results obtained in the calculations are favorable showing a brief recovery of investment, the company shows an attractive rate for investors since it is higher than the passive rate of banking institutions, this encourages the Growth to the entrepreneurship of the company and the change of the productive matrix of the zone generating employment for the inhabitants.