Creación de nuevas líneas de servicios en la empresa “Multiservicios Naranjo y Asociados S.A.”, para el mantenimiento de instalaciones de hogares y empresas

Abstract

Multiservicios Naranjo y Asociados S.A., is a company dedicated to providing the cleaning service to homes, private and public companies in the province of Tungurahua. The present project aims to increase electricity and plumbing maintenance service, which will be directed to the same market segment and will complement the service currently provided by the company, maintaining the guarantee and responsibility that characterizes it up to now. The project aimed to develop a feasibility study for the creation of new lines of service in the company Multiservicios Naranjo y Asociados SA, whose results determined that this project is feasible in both economic and financial matters, with the beneficiaries being clients, collaborators and according to the results obtained. In the financial part the company will have an investment of 29,587.50 dollars in fixed assets the same as the company already owns; through financial indicators such as Van, Tir and Cost Benefit, it was shown that the company has an acceptable economic performance. The resulting proposal directed me to increase the services within the company with a high degree of guarantee and also added value to the service in terms of the service that is currently offered, focusing on an advertising that reaches the majority of customers to whom we will drive.