Sistema de promoción de productos por medio de un Robot Publicitario. Aplicación en el Mercado Municipal Modelo de la ciudad de Ambato

Abstract

Marketing enterprises seek out to create advertising strategies that lead to the satisfaction of customers, this infers that through innovative ideas, is directed to solve problems of communication, promotion and advertising in practical life; However, in some cases they are limited to performing repetitive advertising activities. For this reason, the following entrepreneurship project search to get promotion and publicity solutions for Mercado Municipal Modelo of Ambato city, through an advertising Robot; with low prices, that are accessible for all merchants of this trade center, and start an innovative advertising system. The studies of marketplace, supply and demand, determine that this niche is a good opportunity to start with this project, because the traders have expressed their desire to be contributors of it to increase its volume of sales and thus obtain better profits. Thus, the proposal resulting from the company MARKETING DIGITAL PUBLICITY is focussed to design, assembly and promotion of Advertising Robots in Ambato city. In addition, it is directed to offer advertising guidelines that will be handled by each section of Mercado Municipal Modelo. The cost will depend on the time contracted or required for its dissemination, and it is recommended to advertise on Mondays and Saturdays, because they are the days with the greatest influx of users to the market, who will be able to observe on the screen located on the robot's chest a catalog of products and services offered by this trade center.