La satisfacción del cliente como vector estratégico, en la comercialización de los asaderos de pollos del cantón Ambato: Caso “Pollos D´ Campo

Abstract

This research was developed in the city of Ambato to the people who become customers and consumers of restaurants, in this case Chicken broilers, with the objective of measuring the degree of client satisfaction as a strategic vector for Chickens D Countryside It must be taken into account that value, quality and customer satisfaction are fundamental pillars in the success of a company, business, which must first offer the added value that is due attention so that it can compete effectively In the current market. The survey is an instrument by which the study analyzes the current state of the market through people taken as research objectives, it is indicated that the majority when entering to buy or consume a product, the first thing they perceive is the attention they are offered, Followed by the quality of the product and ending with the degree of offers that it presents, leading to the conclusion that many companies close because they do not take as a strategy to satisfy the customer by the variables presented and in this way to let the collaborators know that Degree of satisfaction results in future acquisitions. By means of the established statistical models the research carried out becomes a reference for future research, but above all the fact of presenting to the company Asaderos Pollos D Campo, that satisfying the client this will feel committed to the company, which if Meets your requirements and expectations and any change in either the presentation or price, the consumer will not have problems adapting and the loyalty will be maintained for a long time.