Creación de un producto de calzado modificable para damas “Alicia”

Abstract

The footwear company "FRANCISTILE" began operating in 2005, with the initiative of Mr. Francisco Sánchez and his wife, under the legal figure of natural person with Ruc # 180119024-8, is a craft company dedicated to the production And marketing of footwear for children and men, are leather goods. It is for this reason that the present research work has focused on the evolution of the footwear industry based on the daily need of women. Demand the shoe industry new designs with a variety of styles, comfortable and comfortable. The data provided by the field research applied to potential customers in the province of Tungurahua Canton Ambato shows that the product to be created will have an excellent reception as it presents innovative ideas focused on meeting the female needs covering a totally unsatisfied demand. Thus the proposal resulting from the research directed me that the undertaking to be made on the creation of a shoe product modifiable for ladies "Alicia" will be a success since there is no company that manufactures the same so there is no competition.