Diseño de un nuevo producto didáctico escolar para la empresa Global Book´s

Abstract

The Global Book's company is dedicated to the marketing of educational products, books and texts to the minor and wholesale; Teaching materials and seals that are used by school-level teachers, both to strengthen learning and to have a tool that facilitates optimal class development and teacher performance in the school setting. This company is located in Ecuador, in the province of Tungurahua, in the city of Ambato, at Av. Shyris and Daquilema. In the last years the company Global Book's has been presenting symptoms of reduction in sales therefore a low profitability; Because their products are becoming obsolete and less useful for the current needs of teachers. A market study was carried out, using the research tool such as the survey, where it was possible to identify if there is a potential demand for the interactive or didactic product; Obtaining favorable results for the expectations of the company, it was possible to know that there is a very derisory or almost null supply of products similar to the one proposed. The present project is dedicated to the study of the design of a product that meets the current requirements of both content and technological increase, this will be a digital software containing topics corresponding to the new curriculum that will allow the teacher to dictate the class of an Interactive and dynamic at the same time, meeting high standards of teaching worldwide.