La comunicación mercadológica y el contenido publicitario de la Sexagésima quinta Fiesta de la Fruta y de la Flores

Abstract

The advertising content as a communicative mode, tries to satisfy the needs of potential consumers of a possession or service, therefore we should know first what those needs are. The best option is to carry out a marketing study that determines some specific requirements in order to establish a content according to the determined audience. Marketing communication is the link that the institution has with society, so the idea of the importance that this part of communication has to establish parameters of forms, values, new spaces of culture and elements that generate processes of New ways to understand advertising. The presence of an advertising content according to an idea in advertising campaigns is part of a modern culture of visual communication in which it demands the investigation and analysis of axiological principles of the same, reason why it is necessary multiple variations, of what and How the product is communicated The Comité Permanente does not have an up-to-date market research study and it is carrying out an advertising campaign for the Fiesta de la Fruta y de las Flores, based on past editions experiences and under the established parameters of the directory and the Executive Director. That is, determining un- investigated needs that suppress the desire of the people The result of the survey allowed us to conclude the need to implement an advertising plan based on a market research study that facilitates the development of advertising and communication strategies appropriate for the audience.