Estrategias comunicacionales en la promoción turística del cánton Ambato por parte de la Agencia de viajes y operadora de turismo Intertouring durante el primer semestre del año 2017

Abstract

This research project aims to take advantage of the largest communication spaces, such as tourism promotion, where the contents and information related to Ambato can be better benefited. It focuses on the creation of a communication plan to promote tourism in Ambato by the travel agency and tourism operator Intertouring. For this purpose, a series of communication strategies are developed that will allow the business and tourism strengthening of the city, with the support of creating mass communication products containing necessary information for its use, reproduction and spreading, this brings benefits to the "City of Flowers, Fruits and Bread" with its inhabitants, boosting their economy, culture, tradition , gastronomy, textile and automotive industries among other activities for the enjoyment of local, national and foreign tourists in order to promote a interested tourism. InterTouring is a travel agency and tourism operator known in all the region, this company was born in Ambato, a city that opened its doors to undertake and in recent years has grown on a large scale. Currently, expanding countrywide and worldwide thanks to The response of its people and the trust of its customers, it is for these reasons that the company sets new goals and targets that are marked with this research project in order to continue to emerge, innovate and grow business.