La importancia del material informativo en el conocimiento de los grupos étnicos de la provincia de Tungurahua, dirigido a jóvenes de 18 a 22 años de la ciudad de Ambato

Abstract

The present investigation project has the purpose of proposing informative material that positively influence in the knowledge young people from Ambato has regarding the ethnic groups of Tungurahua province, their culture and traditions. For a long time the indigenous people have been set aside, in spite of owning a natural and cultural richness worth taking into account as part of the identity of our society in general. This project is directed in particular to the young population of Ambato, with the objective of attracting this segment´s attention towards cultural aspects which contribute to the construction of an own identity. The current investigation is defined into the objectives of Plan Nacional del Buen Vivir which encourages the strengthening of the national identity, the plurinationality, and the interculturality. The final result of the presented project contributes with useful information in printed format which includes interactive additional contents, through a technology called Augmented Reality, which basically integrates digital elements in the real world, using a mobile phone device or tablet, that are commonly used nowadays. It is original due to the fact that it blends the traditional printed format with interactivity and audio visual means which permit to catch the user´s attention and transform the received information in knowledge. The proposal contributes the exploration of new alternatives that can be used in the development of didactic material using Augmented Reality, technology that is already used worldwide to enhance the quality of education.