La Gestión Gerencial en el proceso de cobranza y la rentabilidad en la empresa distribuidora de productos de consumo masivo Representaciones J. Leonardo Soria C. A., de la ciudad de Ambato

Abstract

In this analysis is carried out a study to the process of collection of the company representations J. Leonardo Soria C. A., and how affects the profitability, the problem that could be observed during all the analysis is the lack of implementation of the rules laid down by the financial management at the time of grant and maintain a follow-up to the process of collection of a credit. Similarly, there is a problem external to the company who are the customers, since through the completed survey collection managers knew manifest mostly when clients make the collection to demonstrate many obstacles for the payment and this makes their work difficult. It is for this reason that the solution proposal was focused on both problems, through the correct application of internal processes handled by the company and that in turn, are met effectively, in addition to managing the situation with each of its clients. Within the proposal has led to a preliminary analysis of how to combat all these conflicts, and was demonstrated when applied in the path of a seller, since it met all the processes governing the company and held the process of collection in an effective and efficient manner. Training to all vendors was great reception as were presented with a manual of how to lead to the adverse situation and achieve recovery.