“El Marketing Social y su incidencia en el Emprendimiento Comercial de las niñas, adolescentes y mujeres víctimas de violencia intrafamiliar y sexual a través del Foro de la Mujer de la Provincia Bolívar”.

Abstract

The completion of this research project shows how necessary the use of Social Marketing and its impact on the commercial development of girls, adolescents and women victims of domestic and sexual violence through the Women's Forum of the Province made in country Bolivar, for confronting such sensitive issues as domestic violence.

How despite the many efforts made in the search for alternatives to combat, domestic violence by men against women within the family, within the community sometimes remain invisible and women are coming forward for help the relevant authorities, it is necessary to expand attention to territories that do not have these, so that they have the technical and comprehensive support of professionals knowledgeable and sensitive to the subject.

Research conducted through surveys of members of the forum of women, can motivate most women and adolescent victims of domestic violence to get ahead with his family and yet feel optimistic about the help that they are provided to enhance the approach girls, adolescents and women who are victims of domestic violence and without fear attending the Forum of women for protection.

It is important to perform periodic study the development of violence within communities and propose the use of a Model of Social Marketing for appropriate dissemination of campaigns against acts of domestic and sexual violence against women through the Forum of Women Bolivar Province to solve this scourge. Despite treatment that is given to the issue of social marketing and the use of the mass media is necessary for the proposal as a means to a good solution for better living is applied.